Which Perfume Brands Do Celebrities Love Most? Top 25 Revealed! ✨ (2025)

a display case filled with lots of different types of perfume bottles

Ever wondered what perfumes the stars actually wear behind the scenes? Forget the usual celebrity fragrance launches — we’re diving deep into the real favorite scents of 25 top celebrities, from Taylor Swift’s sultry Tom Ford pick to Rihanna’s iconic Kilian obsession. Did you know that a single spritz from the Princess of Wales sparked a global frenzy for a tiny British brand? Or that Hailey Bieber’s go-to scent helped catapult a niche Parisian house into the spotlight?

In this article, we uncover the most popular perfume brands among celebrities in 2025, exploring why these scents captivate the A-list and how you can find your own star-worthy signature fragrance. Whether you’re chasing timeless classics or edgy niche gems, we’ve got the insider scoop that will transform your fragrance game.

Key Takeaways

  • Niche brands like Kilian, Le Labo, and Byredo dominate celebrity scent choices for their exclusivity and artistry.
  • Classic houses such as Chanel, Dior, and Jo Malone London remain evergreen favorites among stars who value timeless elegance.
  • Celebrity perfume preferences often spark global trends and viral sensations, influencing what millions wear every day.
  • Many celebrities stick to signature scents for years, showing loyalty beyond endorsements.
  • Choosing a celebrity-inspired perfume is about matching your personality and occasion, not just following the hype.

Ready to explore the scents that define the stars? Let’s dive in!

Table of Contents

Hello, fragrance aficionados! We, the expert perfumers at Perfume Brands™, are pulling back the velvet curtain to answer a question we hear all the time: “Which perfume brand is the most popular among celebrities?” Get ready, because we’re about to spill the tea (and the perfume!) on the signature scents of the stars.

It’s a world where a single spritz can define an era, a character, or a public persona. From the timeless classics gracing royal weddings to the bold, niche fragrances that become an insider secret, celebrities have a powerful influence on the scents we all desire. But do they really wear the fragrances they endorse? Or are their true favorites hidden away on their private vanities?

We’ve delved into our industry knowledge, scoured countless interviews, and analyzed consumer insights to bring you the definitive guide. So, grab a cup of something lovely, settle in, and prepare to discover the aromatic world of the rich and famous. You might just find your next signature scent!

⚡️ Quick Tips and Facts About Celebrity Perfume Preferences

Here for the highlights? We’ve got you. Here are the essential takeaways about the perfume brands celebrities adore:

  • Niche is the New Norm: While classic designer brands like Chanel and Dior remain beloved, many A-listers are gravitating towards niche houses like Kilian, Le Labo, Byredo, and Ex Nihilo. These brands offer unique, complex scents that feel more personal and exclusive.
  • Loyalty is Real: Many celebrities find a “signature scent” and stick with it for years. Adele has famously worn Dior’s Hypnotic Poison since she was a teenager!
  • It’s Not Always About Their Own Brand: While many stars launch their own successful fragrances (we’re looking at you, Rihanna and Ariana Grande!), their personal choices are often from other established perfume houses.
  • Comfort Scents are Key: Celebrities often choose fragrances that evoke a sense of comfort or a happy memory. Rosie Huntington-Whiteley calls Byredo’s Gypsy Water her “all-time ultimate fragrance” and also finds comfort in a Jo Malone London classic.
  • The “Rihanna Effect” is Real: When it was revealed that Rihanna wears Kilian’s Love, Don’t Be Shy, it caused a massive surge in popularity for the sweet, gourmand scent, proving just how influential a celebrity’s choice can be.
  • Unisex Scents are Trending: Fragrances that defy traditional gender labels are increasingly popular. Harry Styles is the face of Gucci’s gender-neutral Mémoire d’une Odeur, and Angelina Jolie favors the unisex Histoires de Parfums 1969.
  • Most Popular Perfume Types: Curious about the broader trends in fragrance? Check out our in-depth article on What is the most popular perfume type?.

The love affair between celebrities and perfume is as old as Hollywood itself. It’s a story that has evolved dramatically, reflecting shifts in culture, marketing, and the very nature of fame. For a deeper dive, explore our category on Perfume History and Evolution.

From Hollywood Royalty to Fragrance Moguls

In the golden age of Hollywood, the association was often subtle, relying on whispers and interviews. The most legendary example, of course, is Marilyn Monroe’s famous 1952 declaration that she wore nothing to bed but “five drops of Chanel No. 5.” This single quote cemented the perfume’s status as an icon of sensuality and glamour forever.

The game changed in 1991 when Elizabeth Taylor launched White Diamonds. This wasn’t just an endorsement; it was a celebrity-fronted fragrance empire. Its massive success paved the way for countless others, from Jennifer Lopez’s Glow to Britney Spears’ Fantasy, creating a billion-dollar market for celebrity-branded scents.

The Modern Shift: Authenticity and Niche Appeal

Today, while celebrity-branded fragrances are still popular, there’s a growing fascination with the perfumes celebrities actually choose to wear for themselves, not just for a campaign. This shift is all about authenticity. Fans want to feel a genuine connection, to smell like their idols in their day-to-day lives.

This has led to the rise of niche and luxury brands in celebrity circles. A mention from a star like Hailey Bieber or Taylor Swift can turn a lesser-known scent into a viral sensation overnight. It’s a more organic form of endorsement that feels like a shared secret between the celebrity and their followers.

So, what exactly makes a brand catnip for the A-list? It’s a cocktail of factors, blending artistry with exclusivity.

  • Uniqueness and Exclusivity: Celebrities are often looking for something that sets them apart. Niche brands excel at creating unconventional scent profiles that aren’t mass-market. Wearing a fragrance from a house like Le Labo or Vilhelm Parfumerie is like being in a secret club.
  • Quality of Ingredients: High-end brands use premium raw materials, resulting in fragrances with greater depth, complexity, and longevity. This is a key differentiator that discerning noses can’t ignore.
  • The Power of Storytelling: Brands like Byredo and Histoires de Parfums build entire narratives around their scents. This appeals to creative individuals who use fragrance to embody a character or mood, as Priyanka Chopra Jonas does.
  • The Perfumer’s Reputation: A master perfumer like Alberto Morillas or Annick Menardo is like a famous director in the fragrance world. Their creations are sought after for their artistry and innovation.
  • Aesthetic and Brand Identity: The overall vibe of a brand matters. The minimalist chic of Jo Malone London, the opulent mystery of Tom Ford, and the edgy cool of Kilian all attract celebrities who see the brand as an extension of their own personal style.

💫 The Top 25 Celebrity-Favorite Perfume Brands Revealed

Alright, the moment you’ve been waiting for! Here are the brands and specific scents that have captured the hearts (and noses) of 25 of the world’s biggest stars.

1. Taylor Swift’s Signature Scents and Brand Choices

Taylor Swift’s fragrance choices are as captivating as her lyrics. During her Reputation era, she reportedly fell for Tom Ford’s Santal Blush. This sensual and woody scent, with notes of sandalwood, cinnamon, and ylang-ylang, perfectly matched the darker, more mysterious persona of that time. It’s a sophisticated and bold choice, moving away from the sweeter scents she was associated with earlier in her career.

  • Our Expert Take: Tom Ford is a master of creating fragrances that feel both luxurious and intimate. Santal Blush is a warm, spicy, and slightly creamy scent that makes a statement without being overpowering. It’s a perfect choice for someone who is confident and in control.

  • 👉 Shop Tom Ford Santal Blush on: Amazon | Tom Ford Official Website

2. Sienna Miller’s Chic and Timeless Perfume Picks

Sienna Miller is the epitome of bohemian chic, and her fragrance choices reflect that effortless style. She is a devoted fan of E11even Fragrance Oil, a beautiful blend of florals and citruses. She has said, “every time I wear it someone asks me what I’m wearing.” For a more mainstream but equally chic option, she alternates with Le Labo’s Thé Noir 29, a sophisticated scent with notes of fig, bergamot, and black tea.

  • Our Expert Take: Le Labo has become a go-to for celebrities who appreciate artistry and personalization. Thé Noir 29 is a complex and addictive fragrance that balances light and dark notes beautifully. It’s the scent of an intriguing, well-read individual.

  • 👉 Shop Le Labo Thé Noir 29 on: Le Labo Official Website

3. The Princess of Wales: Royal Fragrance Favorites

For her wedding to Prince William, the Princess of Wales chose a fragrance from a small British brand, Illuminum. Her choice of White Gardenia Petals caused the brand to become a global phenomenon overnight. She is also known to be a fan of Jo Malone London, particularly the fresh and fruity Orange Blossom Cologne.

  • Our Expert Take: Jo Malone London excels at creating elegant, clean, and often layerable scents. Orange Blossom is a radiant and joyful fragrance that captures the scent of a blooming garden. It’s a classic and sophisticated choice, perfect for royalty.

  • 👉 Shop Jo Malone London Orange Blossom on: Amazon | Jo Malone London Official Website

4. Eva Longoria’s Exotic and Elegant Perfume Collection

Eva Longoria is a fan of fragrances created by her famous friends! She loves Victoria Beckham Beauty’s Portofino ’97, describing it as smelling like “a glamorous holiday on the Riviera.”

  • Our Expert Take: This scent captures a specific moment and feeling, which is a hallmark of great perfumery. With notes of bergamot, black pepper, and amber, it’s a warm, sensual, and incredibly chic fragrance that transports you to the Italian coast.

  • 👉 Shop Victoria Beckham Beauty Portofino ’97 on: Victoria Beckham Beauty Official Website

5. Rita Ora’s Bold and Unique Fragrance Statements

Rita Ora’s current favorite is a sophisticated floral from Chloé’s exclusive Atelier des Fleurs collection: Magnolia Alba. This collection is designed for layering, allowing the wearer to create a bespoke scent. Magnolia Alba is described as a green and citrusy take on the classic floral note.

  • Our Expert Take: The Chloé Atelier des Fleurs collection is for the true fragrance connoisseur. It encourages creativity and personalization. Magnolia Alba is a fresh, smooth, and uplifting scent that feels modern and effortlessly elegant.

  • 👉 Shop Chloé Atelier des Fleurs on: Amazon | Chloé Official Website

6. Paulina Porizkova’s Classic and Sophisticated Perfumes

Supermodel Paulina Porizkova views fragrance as a “time machine.” One of her favorites is the dreamy and sensual Aerin Amber Musk. It’s a cozy and inviting scent that feels like a warm embrace.

  • Our Expert Take: Aerin, founded by the granddaughter of Estée Lauder, creates fragrances that are effortlessly beautiful and wearable. Amber Musk is a modern classic, blending ambrox, coconut water, and rose centifolia for a scent that is both comforting and sophisticated.

  • 👉 Shop Aerin Amber Musk on: Amazon | Aerin Official Website

7. Beyoncé’s Iconic Perfume Brands and Personal Picks

What does Queen Bey smell like? Reports suggest she stocks up on Kilian Paris Angels’ Share when she’s in London. This intoxicating fragrance is part of Kilian’s “The Liquors” collection and is inspired by the founder’s heritage as an heir to the Hennessy cognac dynasty. It blends cognac notes with oak, cinnamon, and tonka bean.

  • Our Expert Take: Kilian Paris is the epitome of fragrance as luxury. Angels’ Share is a masterpiece of gourmand perfumery—it’s warm, spicy, sweet, and utterly addictive. It’s a powerful and unforgettable scent fit for a queen.

  • 👉 Shop Kilian Paris Angels’ Share on: Amazon | Kilian Paris Official Website

8. Gillian Anderson’s Mysterious and Alluring Fragrances

Gillian Anderson loves the Parisian fragrance house Diptyque, particularly the solid version of Orphéon. She finds that it brings up happy memories. Orphéon is a tribute to a late-night bar in Paris’s Saint-Germain quarter, capturing the scent of wood, gin, and tobacco smoke.

  • Our Expert Take: Diptyque is beloved for its ability to capture specific places and moments in a bottle. Orphéon is a wonderfully nostalgic and atmospheric scent. The solid perfume format is perfect for travel and for a more subtle application.

  • 👉 Shop Diptyque Orphéon on: Amazon | Diptyque Official Website

9. Marisa Abela’s Rising Star Fragrance Preferences

Back to Black star Marisa Abela believes perfume is her “number one beauty essential.” She always carries a travel version of the iconic Chanel Coco Mademoiselle. This modern classic is an opulent blend of orange, jasmine, rose, and patchouli.

  • Our Expert Take: Chanel is, and always will be, a powerhouse in the fragrance world. Coco Mademoiselle was a game-changer when it launched, offering a fresher, more modern take on the classic chypre structure. It’s a scent that exudes confidence and sophistication.

  • 👉 Shop Chanel Coco Mademoiselle on: Amazon | Chanel Official Website

10. Hailey Bieber’s Trendsetting Perfume Choices

Hailey Bieber is a huge fan of Ex Nihilo’s Fleur Narcotique, a floral overdose with notes of peony, lychee, and jasmine. She says she “always going back to” this scent. She has also been linked to Bond No. 9’s West Side, a vibrant blend of rose, ylang-ylang, and sandalwood.

  • Our Expert Take: Ex Nihilo is a modern Parisian house known for its avant-garde approach. Fleur Narcotique is its bestseller for a reason—it’s an incredibly addictive and unique floral that is both delicate and powerful. It’s the ultimate cool-girl scent.

  • 👉 Shop Ex Nihilo Fleur Narcotique on: Ex Nihilo Official Website

11. Sofia Richie’s Youthful and Fresh Fragrance Favorites

Sofia Richie loves the Australian niche brand Who Is Elijah. She’s a fan of two of their scents: Nomad, a blend of woods, amber, and florals, and Wall Street, a seductive mix of smoky spices and leather.

  • Our Expert Take: Who Is Elijah is a brand to watch. They create complex, gender-neutral scents that are both modern and timeless. Nomad is a beautiful, earthy floral that’s perfect for a free spirit.

  • 👉 Shop Who Is Elijah on: Who Is Elijah Official Website

12. Helen Mirren’s Timeless and Elegant Perfume Selections

Dame Helen Mirren is a devoted fan of Jo Malone London. She has said, “I love all the Jo Malone perfumes. They’re wonderful.” She specifically mentions Blackberry & Bay as a favorite, praising the brand’s scents for being “nice and light, they don’t overpower anyone.”

  • Our Expert Take: This is a perfect example of how Jo Malone London’s fragrances can be both simple and profound. Blackberry & Bay is a burst of juicy blackberry and fresh bay leaf. It’s vibrant, green, and utterly joyful—a timeless choice for a timeless icon.

  • 👉 Shop Jo Malone London Blackberry & Bay on: Amazon | Jo Malone London Official Website

13. Jodie Comer’s Bold and Contemporary Fragrance Picks

Jodie Comer’s staple perfume is the cult classic Le Labo Santal 33. She admits she copied someone who wore it years ago because she found it “delicious.” She loves that it “smells different on everyone.”

  • Our Expert Take: Santal 33 is more than a perfume; it’s a cultural phenomenon. Its blend of cardamom, iris, violet, and sandalwood created a scent profile that defined a decade. It’s the signature scent of creative, confident individuals everywhere.

  • 👉 Shop Le Labo Santal 33 on: Le Labo Official Website

14. Elizabeth Olsen’s Subtle and Sophisticated Perfume Choices

Elizabeth Olsen prefers subtle fragrances that sit close to the skin, as strong perfumes can give her a headache. Her go-to is Diptyque’s Philosykos Solid Perfume. She says, “I prefer the fig from Diptyque and that’s the only kind of scent I use.”

  • Our Expert Take: Philosykos is a legendary fragrance that captures the entire fig tree: the leaves, the wood, and the fruit. It’s green, milky, and slightly sweet. The solid format is an excellent choice for those who are sensitive to alcohol-based sprays.

  • 👉 Shop Diptyque Philosykos on: Amazon | Diptyque Official Website

15. Adele’s Soulful and Classic Fragrance Preferences

Adele has been famously loyal to one perfume since her early teens: Dior’s Hypnotic Poison. This iconic amber vanilla fragrance is known for its captivating and mysterious trail.

  • Our Expert Take: Hypnotic Poison is a bold and seductive classic. With notes of almond, jasmine, and vanilla, it’s a powerful gourmand scent that leaves a lasting impression. It’s a testament to the timeless appeal of Dior’s fragrance creations.

  • 👉 Shop Dior Hypnotic Poison on: Amazon | Dior Official Website

16. Rihanna’s Edgy and Iconic Perfume Brands

The secret is out! For years, fellow celebrities have raved about how good Rihanna smells. Her scent of choice is Kilian’s Love, Don’t Be Shy. It’s a sweet, decadent gourmand fragrance with prominent notes of neroli, orange blossom, and marshmallow.

  • Our Expert Take: This fragrance is the definition of a “viral scent.” It’s an unapologetically sweet and floral perfume that is both playful and incredibly sexy. It’s no wonder this is the signature scent of a global icon.

  • 👉 Shop Kilian Love, Don’t Be Shy on: Amazon | Kilian Paris Official Website

17. Rosie Huntington-Whiteley’s Luxe and Chic Scents

Rosie Huntington-Whiteley calls Byredo’s Gypsy Water her “all-time ultimate fragrance.” This woody aromatic scent is inspired by the myth of the Romani lifestyle, with notes of bergamot, juniper berries, and sandalwood. She also treasures Jo Malone London’s Lime Basil & Mandarin for its comforting quality.

  • Our Expert Take: Byredo has mastered the art of minimalist chic. Gypsy Water is a beautiful, ethereal scent that is both fresh and warm. It’s incredibly versatile and has a calming, grounding effect, making it a perfect signature scent.

  • 👉 Shop Byredo Gypsy Water on: Amazon | Byredo Official Website

18. Victoria Beckham’s Fashion-Forward Perfume Lineup

Victoria Beckham has impeccable taste, and her fragrance choice is no exception. She admires Vilhelm Parfumerie’s Room Service, calling it “super chic.” The fragrance, inspired by Greta Garbo, combines mandarin, blackberry, and musk to capture old Hollywood glamour.

  • Our Expert Take: Vilhelm Parfumerie is a niche brand that tells vivid stories through scent. Room Service is a sophisticated and slightly playful floral that is both clean and sensual. It’s a perfect fit for a fashion icon.

  • 👉 Shop Vilhelm Parfumerie Room Service on: Vilhelm Parfumerie Official Website

19. Angelina Jolie’s Mysterious and Captivating Fragrance Choices

Angelina Jolie favors the niche fragrance Histoires de Parfums 1969. It’s a unisex gourmand scent with an intriguing blend of peach, cardamom, clove, dark chocolate, and coffee.

  • Our Expert Take: This is a fragrance for someone who is confident and doesn’t follow trends. The combination of spicy, fruity, and gourmand notes is unique and captivating. It’s a warm, sensual, and mysterious scent that perfectly suits her persona.

  • 👉 Shop Histoires de Parfums 1969 on: Histoires de Parfums Official Website

20. Cynthia Erivo’s Elegant and Bold Perfume Selections

Cynthia Erivo is a convert to Jo Malone London’s Myrrh & Tonka Cologne Intense. She discovered it by chance and has been inseparable from the rich, sensual scent ever since. It features notes of lavender, myrrh, and tonka bean.

  • Our Expert Take: The Cologne Intense collection from Jo Malone London offers richer, deeper, and more opulent fragrances. Myrrh & Tonka is a standout—it’s warm, creamy, and incredibly alluring. A perfect choice for making a sophisticated statement.

  • 👉 Shop Jo Malone London Myrrh & Tonka on: Amazon | Jo Malone London Official Website

21. Harry Styles’ Gender-Fluid Fragrance Favorites

Harry Styles challenges conventions in fashion and music, and his taste in fragrance is no different. He is the face of Gucci’s Mémoire d’une Odeur, a gender-neutral scent he reportedly loves so much he wears it to bed. This “mineral aromatic” fragrance is built around Roman chamomile, with notes of bitter almond, jasmine, and sandalwood. He’s also been known to wear the warm and spicy Tom Ford Tobacco Vanille.

  • Our Expert Take: Gucci’s Mémoire d’une Odeur was a groundbreaking release. It’s an ethereal, nostalgic, and truly unique scent that defies easy categorization. It’s perfect for a creative soul like Harry. For more masculine-leaning options, explore our Men’s Perfumes category.

  • 👉 Shop Gucci Mémoire d’une Odeur on: Amazon | Gucci Official Website

22. Zendaya’s Radiant and Modern Perfume Choice

As the face of Lancôme Idôle, it’s no surprise this is Zendaya’s favorite perfume. She has said, “I like that this fragrance smells fresh and light.” This radiant floral scent features notes of pear, bergamot, rose, jasmine, white musk, and vanilla.

  • Our Expert Take: Idôle was created for a new generation of women. It’s a modern, clean floral that is both powerful and delicate. The combination of rose and jasmine with a clean musk base makes it incredibly wearable and uplifting.

  • 👉 Shop Lancôme Idôle on: Amazon | Lancôme Official Website

23. Margot Robbie’s Classic and Feminine Scents

Margot Robbie has been an ambassador for Chanel for years and is the face of the modern classic Gabrielle Chanel Essence. However, she also became the face of the ultimate icon, Chanel N°5, a fragrance she says she wears every day and even to bed. Before her deep partnership with Chanel, she was the face of Calvin Klein’s Deep Euphoria, a sensual floral with a distinctive black rose note.

  • Our Expert Take: It’s fascinating to see a star embrace both a modern creation and a timeless legend from the same house. Chanel N°5 is the benchmark against which all other perfumes are measured. Its complex aldehydic floral structure is the definition of elegance.

  • 👉 Shop Chanel N°5 on: Amazon | Chanel Official Website

24. Jennifer Aniston’s Fresh and Floral Favorites

Jennifer Aniston’s scent preferences lean towards clean, fresh florals. At the 2024 Golden Globes, she was rumored to be wearing Jo Malone London Orange Blossom Cologne. Over the years, she has also been linked to the classic Cacharel Anaïs Anaïs, a soft, romantic floral she loved as a teenager, and the niche Kai Perfume Oil, a simple yet beautiful gardenia scent.

  • Our Expert Take: Jennifer Aniston’s choices reflect her approachable, “girl next door” persona. Kai Perfume Oil is a cult favorite for its pure, intoxicating white floral scent that isn’t overwhelming. It’s a simple, beautiful fragrance that smells incredibly natural.

  • 👉 Shop Kai Perfume Oil on: Amazon | Kai Fragrance Official Website

25. Chris Hemsworth’s Modern and Masculine Cologne

As the long-time face of the Hugo Boss “Boss Bottled” range, Chris Hemsworth embodies the modern man. The campaigns for scents like Boss Bottled Infinite and the newer Boss Bottled Elixir often show him connecting with nature, reflecting the fragrances’ blend of fresh, spicy, and woody notes.

  • Our Expert Take: The Boss Bottled line has been a staple for men for over two decades for a reason. It consistently delivers versatile, sophisticated, and masculine scents. The newer Elixir, with notes of incense, cardamom, and patchouli, offers a deeper, more intense take on the classic DNA.

  • 👉 Shop Boss Bottled on: Amazon | Hugo Boss Official Website

🛍️ Insider’s Guide to Shopping Celebrity-Approved Perfume Brands

Feeling inspired? Before you rush to add these to your cart, let’s talk strategy. As perfumers, we want to ensure you have the best experience finding your new signature scent. For more curated selections, browse our Luxury Brands collection.

  • ✅ Always Try Before You Buy: Skin chemistry is real! A perfume that smells divine on Jodie Comer might smell completely different on you. Always get a sample first. Department stores, Sephora, or specialized online retailers are great for this.
  • ✅ Buy from Authorized Retailers: To avoid counterfeits, purchase from the brand’s official website, major department stores, or reputable beauty retailers.
  • ❌ Don’t Blind Buy Full Bottles: Unless you’ve sampled it and love it, buying a full bottle based on a description or a celebrity’s preference is a risky (and potentially expensive) game.
  • ✅ Consider Discovery Sets: Many niche brands like Kilian or Diptyque offer discovery sets with several of their popular scents in smaller vials. This is a fantastic way to explore a brand’s DNA and find what truly works for you.

💡 How to Choose a Celebrity-Inspired Perfume That Suits You

It’s fun to smell like a star, but the goal is to find a fragrance that feels like you. Here’s how to use this list as a launchpad for your personal scent journey. For more tips, check out our Perfume Guides.

  1. Identify Your Scent Profile: Look at the celebrities whose style you admire. Do they gravitate towards fresh florals (like the Princess of Wales), warm gourmands (like Rihanna), or woody aromatics (like Rosie Huntington-Whiteley)? This can help you identify the fragrance families you’re most drawn to.
  2. Consider the Occasion: Are you looking for an everyday signature scent like Hailey Bieber’s Fleur Narcotique, or a bold evening fragrance like Beyoncé’s Angels’ Share?
  3. Think About Your Personality: Do you want a scent that’s comforting and subtle like Elizabeth Olsen’s choice, or one that’s a conversation starter like Le Labo Santal 33?
  4. Read the Notes, Not Just the Name: Pay attention to the top, middle, and base notes listed for each fragrance. Do you love the smell of vanilla, sandalwood, or rose? Use that as your guide.

📈 The Impact of Celebrity Endorsements on Perfume Brand Popularity

The influence of a celebrity on a perfume brand’s success cannot be overstated. It’s a phenomenon we in the industry watch closely.

  • The “Kate Middleton Effect”: When the Princess of Wales wore Illuminum White Gardenia Petals for her wedding, the small British brand sold out of the fragrance completely within minutes of the news breaking.
  • Viral Scents: Rihanna’s love for Kilian’s Love, Don’t Be Shy turned it from a niche favorite into a mainstream sensation, with countless videos on social media platforms like TikTok dedicated to “smelling like Rihanna.”
  • Authenticity Sells: As the first YouTube video, #featured-video, points out, fans are drawn to these authentic recommendations because they feel more genuine than a paid partnership. When a celebrity is not the face of a brand but genuinely loves and wears its products, that endorsement carries immense weight.

🎬 Behind the Scenes: Celebrity Perfume Collaborations and Launches

There’s a significant difference between a celebrity being the “face” of a fragrance and a celebrity launching their own perfume line.

  • The Endorsement Deal: In cases like Zendaya for Lancôme or Harry Styles for Gucci, the celebrity is chosen because their image and values align with the brand’s message for that specific fragrance. They are the muse and the storyteller for a scent created by the house’s perfumers.
  • The Celebrity-Owned Brand: When a star like Rihanna creates Fenty Eau de Parfum, she is deeply involved in the creative process, from selecting the notes with a master perfumer to designing the bottle. These fragrances are a direct extension of the celebrity’s personal brand and vision.

Both models are powerful, but they offer different things to the consumer: one offers aspiration to be like the muse of a luxury brand, while the other offers a direct connection to the celebrity’s personal taste.

While many brands have global appeal, we do see some interesting regional preferences.

  • Hollywood’s Niche Obsession: In the US and UK, there’s a strong trend towards niche houses like Le Labo, Byredo, Kilian, and Ex Nihilo.
  • Bollywood’s Love for Luxury: As seen in the Vogue India article, Bollywood stars often favor established European luxury brands. Jean Paul Gaultier, Gucci, Tom Ford, and Bvlgari are popular choices among stars like Kareena Kapoor Khan and Arjun Kapoor.
  • The Enduring Power of French Maisons: Brands like Chanel and Dior maintain a powerful hold on celebrities globally, from Paris to Mumbai to Los Angeles. Their timeless appeal and legacy of luxury are universal.

🧴 Perfume Notes and Ingredients Celebrities Love

Looking at the fragrances on our list, a few key notes and ingredients appear again and again. This gives us a clue as to what makes a scent feel luxurious and appealing to the stars.

Perfume Note Found in Fragrances Worn By Why It’s Popular
Sandalwood Taylor Swift, Rosie Huntington-Whiteley, Jodie Comer, Harry Styles Creamy, woody, and sensual. It adds warmth and sophistication.
Jasmine Hailey Bieber, Marisa Abela, Adele, Zendaya A classic white floral that is intoxicating, rich, and slightly sweet.
Vanilla Adele, Rihanna, Beyoncé, Harry Styles Comforting, sweet, and seductive. A key ingredient in gourmand scents.
Bergamot Sienna Miller, Rosie Huntington-Whiteley, Eva Longoria, Zendaya A bright, sparkling citrus note that adds freshness and elegance to openings.
Musk Paulina Porizkova, Victoria Beckham, Elizabeth Olsen, Zendaya Creates a clean, skin-like scent that enhances the fragrance’s longevity.

🕵️ ♀️ Debunking Myths: Are Celebrity Perfumes Really Worth It?

Let’s tackle some common misconceptions head-on. For honest opinions, you can always check our Fragrance Reviews.

  • Myth 1: Celebrities don’t actually wear the perfumes they endorse.
    • Verdict: ❌ Mostly False. While it’s a job, many celebrities are chosen because they have a genuine affinity for the brand. Zendaya and Harry Styles, for example, have both expressed a real love for the fragrances they represent.
  • Myth 2: Celebrity-branded perfumes (e.g., from their own lines) are lower quality.
    • Verdict: ❌ Not necessarily. Many celebrity fragrances are created by the same master perfumers who work for high-end designer and niche brands. The quality can be excellent. The primary difference is often the marketing budget and target audience.
  • Myth 3: You’re just paying for the celebrity’s name.
    • Verdict: ✅ and ❌ It’s complicated. The price of any perfume includes marketing costs, and a celebrity’s fee is part of that. However, you are also paying for the creative work of the perfumer, the quality of the ingredients, and the design of the bottle. The ultimate test is simple: Do you love the way it smells? If yes, then it’s worth it to you.

Conclusion

Well, there you have it — a fragrant journey through the most popular perfume brands embraced by celebrities worldwide. From the sultry woods of Tom Ford’s Santal Blush favored by Taylor Swift, to the sweet decadence of Kilian’s Love, Don’t Be Shy adored by Rihanna, the stars’ scent choices reveal a fascinating blend of personal taste, artistry, and cultural influence.

What’s clear? Celebrities don’t just wear perfumes; they live them. Whether it’s a nostalgic classic like Dior’s Hypnotic Poison or a niche masterpiece like Le Labo’s Santal 33, these fragrances become extensions of their personalities and public images. And while celebrity-branded perfumes can sometimes be hit or miss, many stars’ personal favorites come from high-quality, niche houses that prioritize craftsmanship and uniqueness.

Our expert advice: If you want to smell like a star, don’t just chase the name on the bottle. Explore the notes, try samples, and find what resonates with your own style and skin chemistry. Many of the scents loved by celebrities are versatile enough to suit a wide range of personalities and occasions — from the fresh elegance of Jo Malone London to the bold sensuality of Kilian Paris.

So, next time you wonder, “Which perfume brand is the most popular among celebrities?”, remember it’s not just one brand — it’s a constellation of luxurious, authentic, and sometimes surprising choices. Now, go forth and spritz with confidence! ✨

Ready to shop the scents of the stars? Here’s where you can find the most talked-about celebrity favorites:

Books for deeper fragrance knowledge:

  • Perfumes: The A-Z Guide by Luca Turin & Tania Sanchez — Amazon
  • The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York by Chandler Burr — Amazon

FAQ

What are the top celebrity-endorsed perfume brands?

Celebrity endorsements span a wide range of brands, but some of the most frequently favored include Tom Ford, Jo Malone London, Le Labo, Kilian Paris, and Diptyque. These brands are known for their high-quality ingredients, unique scent profiles, and strong storytelling, making them popular choices for celebrities who want to express individuality and sophistication. Additionally, celebrity-owned lines like Fenty Beauty by Rihanna and Ariana Grande’s fragrance collection have also gained massive popularity due to their accessibility and personal branding.

Which perfume do most celebrities wear on the red carpet?

On the red carpet, many celebrities opt for iconic, long-lasting scents that make a statement without overpowering. Favorites include Chanel Coco Mademoiselle, Dior Hypnotic Poison, Le Labo Santal 33, and Kilian Angels’ Share. These fragrances are known for their sophisticated blends of florals, woods, and gourmand notes, ensuring the wearer leaves a memorable impression. The choice often depends on the event’s vibe and the celebrity’s personal style, but these classics consistently appear.

Celebrity perfume preferences have a significant ripple effect on fragrance trends. When a celebrity publicly endorses or is seen wearing a particular scent, it often leads to increased demand and can even revive interest in niche or vintage fragrances. Social media amplifies this effect, with fans eager to emulate their idols. This influence encourages brands to innovate with unique notes, gender-neutral scents, and personalized fragrance experiences. The “Rihanna effect” on Kilian’s Love, Don’t Be Shy is a prime example of how a celebrity’s choice can catapult a niche scent into mainstream popularity.

What are the best luxury perfume brands favored by celebrities?

Luxury perfume brands that consistently attract celebrity fans include Chanel, Dior, Tom Ford, Byredo, Kilian Paris, and Jo Malone London. These houses combine exquisite craftsmanship, premium ingredients, and compelling brand stories. Celebrities appreciate not only the scent but also the prestige and artistry behind these brands. For those seeking a blend of exclusivity and quality, these luxury houses remain the gold standard.

How can I find a celebrity-inspired perfume that suits my personality?

Start by identifying the fragrance families that resonate with you—floral, woody, gourmand, fresh, or oriental. Look at celebrities whose style you admire and explore their favorite scents to find parallels. Always test perfumes on your skin before purchasing, as chemistry can alter how a scent smells. Consider the occasion and your lifestyle; a bold scent might be perfect for evenings, while a lighter fragrance suits daytime wear. Our Perfume Guides offer detailed advice on matching scents to personality and occasion.

Ready to dive deeper? Explore more about the most popular perfume types and celebrity scent choices in our detailed Perfume Guides. Your next signature scent might just be a spritz away!

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

Articles: 160

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending now

Featured image for 12 Most Popular Perfume Notes in Modern Fragrances 2026
12 Most Popular Perfume Notes in Modern Fragrances (2026) 🌟
15 Best Long-Lasting Perfumes for Women That Wow in 2025 ✨
What Are the 10 Most Popular Perfumes? Discover 2025’s Top Scents! 🌸
Luxury Perfume Brands for Ladies [2023]: How to Find Your Signature Scent